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Al Batha Reduces Administration Time by 30
Percent and Improves Customer Service Using Integrated Mobile Solution |
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| Overview Country: United Arab Emirates Industry: Distribution Customer Profile The Al Batha Group (Al Batha) has some 3,500 employees in 20 different companies specialised in areas as diverse as manufacturing, engineering, distribution, construction and printing. Business Situation Wanting to increase competitiveness and eliminate inefficiencies, Al Batha's biggest challenge was seamlessly integrating the mobile field sales and the company's SAP R/3 infrastructure. Solution Al Batha chose Microsoft® BizTalk® Server 2002 as the integration solution. The Microsoft BizTalk Adapter for SAP enabled the company to achieve the highest levels of efficiency and data integrity. Benefits Increased efficiency and productivity of sales force Competitive advantage from improved inventory management Enhanced customer service Time needed to settle accounts down 30% |
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"By leveraging the power and functionality of the BizTalk Adapter for SAP, we can guarantee data
integrity as information flows between our external sales force and our internal processes on SAP R/3."
Saji Oommen, Group IT Manager, Al Batha Group Keen to maximise the return on its investment in SAP R/3, the Al Batha Group (Al Batha) decided to sharpen its competitive
edge by automating field operations. It chose RouteTrac, a route accounting (field sales) solution from Vxceed Technologies
built on the Microsoft® .NET Framework. Although RouteTrac delivered precisely the functionality Al Batha was looking for,
success of the deployment hinged largely on tight integration between the automated route accounting solution and the
backend SAP R/3 system.
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| Artice Source: http://www.microsoft.com/resources/casestudies/casestudy.asp?CaseStudyID=14986 |
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