|
|
 |
|
|
|
|
|
| |
| Org - Marg |
| |
| Market Research |
| |
| Television Audience Measurement
|
| |
ORG-MARG, is a pioneering research company formed by the merger
of ORG and MARG. It is the largest Media Research Agency in South
Asia and No.1 in India. ORG is the only organization that conducts
retail audits in India and offers wide variety of services like Internet
(INTAM), India Readership Survey (IRS) etc.
A team comprising of over 364 research executives and more than
800 field executives is engaged for conducting Extensive nationwide
TV and popularity audits (INTAM) in 92 towns and cities across the
country.
ORG has now acquired the solution dubbed PPC (Peoplemeter data
collection by Pocket PC) for its TV audience measurement service
(TAMS), offered across the country.
TAMS is conducted using an extensive Data Collection Mechanism
(MDU devices at the target locations), Data transfer from Pocket PC
to a central FTP site, and Data Correlation and analysis (after
validating the same for data integrity). This particular process is
time critical and requires a great amount of data integrity for scientific
and valid reports. |
| |
Visual C++ 3.0 ORG MARG is the biggest
Media Research Agency in
South Asia with wide range
of services like TV audits,
Internet Research,
Readership Surveys etc.
Business requirements and technology changes required new and enhanced tools and
technologies to manage large quantities of time critical Data for the TAMS program.
Vxceed developed a pioneering application on Windows CE using the Microsoft embedded Visual
C++ 3.0. The solution enables data collection, assimilation and correction
of time errors of Television viewer behavior data obtained from the Peoplemeter. The solution
has been deployed on the MIPS based Cassiopeia E - 100. |
| |
|
|
|
|
|
Mobile
FrameWork
