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Plan
Eliminate iterative and sub-optimal manual planning ruins
A top down planning method by capturing Organization objective, PharmaPulse Planning Engine reviews the resources
available and evaluates the constraints to come out with a well balanced optimal plan for Customer Contacts, Sample/
BRI distribution, events & campaigns. Granular level plan with details such as Doctors for the day (includes samples
& brand recall inputs), Chemists for the day, Stockist for the day, bag organizer, wishes for the day and doctor
request status.
Should you choose to modify the plan or create a plan, it helps with validations and exception notes/ alerts for
deviation or possible non performance of the defined objectives, for e.g. number of visits to be made in an operating
cycle to category A doctors, etc.
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Reporting
Quality of reporting is a key differentiator between the best and the ordinary.
PharmaPulse reporting for practitioner’s calls includes pre-call, and post-call steps for
summarizing key visit and customer information as well as enabling quick capture of structured
call information including; Brands Briefed with the order of briefing; samples; brand recall inputs;
joint call companion & observations; relationship activity (with nature & expense) personal order
booking; and additional information such as concerns, objections and competition intelligence
Similarly PharmaPulse has defined objectives and steps for stockist and pharmacist visits and reporting.
Which is inclusive of pre-call preparation and in-call recordings such as RCPA (self & competition), personal
order booking, short expiry, outstanding, credit notes, order transfer and other structured information.
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Analytics
Integrated and pro-active analytics to provide for operational intelligence on
daily or periodic basis
PharmaPulse analytics, embedded as core functionality leverages customer and market
intelligence gathered from multiple sources to arrive at appropriate segmentation and
defining target physician population to maximize sales impact. The analytics capability
is pre-built, flexible to accommodate evolving business needs and meant for Sales staff
for direct usage, requiring minimal IT intervention. Sales representatives can easily
use target lists to plan and execute the routes as well as use analytics to understand
the limitations of current effort invested/or validate the assumptions hence staying
aligned to Organization objectives.
The comprehensive business intelligence capability of PharmaPulse includes contextual
alerts, configured quick reports, exception reporting, trends, opportunity analysis and
KPI monitoring for necessary inputs and course corrections thereby improving the overall
sales effectiveness.
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Training
Self Learning & Upgrade
Continuous Learning is the key to success. Identifying the training needs and
delivering the training remotely in a crisp and easy to assimilate training
capsules helps to upgrade & retool the field force for better returns.
PharmaPulse learning module provides On-line class room, Library facilities,
Scheduled on-line & off-line training delivery and Assessment & Certification
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Work Bench
PharmPulse enables key driver towards a robust and scalable framework for
supporting the business processes. Workflow, Command flow and intuitive data
support for decision making are the key differentiators of PharmaPulse workbench.
Its parameters driven framework with suitable roles and authorization definitions
enables mimicking the organization practices for Process and data administration -
helping drive consistent, transparent & auditable policy adjudication, while
maintaining flexibility and optimum usability
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