Power Tomorrow’s Execution Standards with Live, AI-Driven Signals

Strengthens field execution

with live visibility across reps, outlets, and distributor activity

Prevents revenue loss

by flagging stockouts, coverage gaps, and compliance risks early

Protects market share

with instant competitor and promotion intelligence

Supports supervisors

with actionable insights they can use on the move

Give your teams the clarity they need to respond before performance slips

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What's New

Frontline execution in general trade has always been reactive—issues surface only after sales are lost. Signals by Lighthouse introduces a proactive live insight model where the system detects anomalies, risks, and opportunities the moment they occur, enabling teams to correct deviations before they become business losses.

  • Real-time alerts for stockouts, pricing gaps, and missing SKUs
  • Instant detection of competitor promotions and assortment changes
  • Behavioral anomaly signals for missed calls, route deviations & incorrect reporting
  • Live insights from distributor, van, and SFA activity to surface early execution risks
Vxceed’s real-time execution signals innovation delivering live, AI-driven alerts on stockouts, coverage gaps, and competitor activity to strengthen FMCG field execution.

Built for Real-World FMCG Execution

1. Works reliably in fragmented GT markets with mixed data quality, low connectivity, and diverse route structures

2. Surfaces only the most critical on-ground deviations so supervisors focus on what truly needs intervention

3. Designed for fast field adoption with simple, mobile-first summaries reps and supervisors trust

4. Integrates seamlessly with existing SFA, DMS, and van-sales workflows without adding reporting loads

Translate real-time market signals into sharper execution and consistently stronger in-market performance.

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