Now Available — Lighthouse SFA 3.0

Intelligence That Thinks

Three Steps Ahead.

Lighthouse SFA 3.0 moves field sales from automation to intelligence. Smarter journeys, predictive insights, and a reimagined experience built to drive measurable revenue outcomes from Day 1.

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“Lighthouse SFA 3.0 marks a defining milestone for Vxceed, as well as the CPG industry. For years, SFA platforms have focused on digitizing workflows. This release shifts the industry forward: from automation to intelligence. With 3.0, we are equipping field teams with a system that thinks ahead, guides their decisions, and accelerates performance at scale.

Anupam Sinha, CEO @ Vxceed
Faster Field Execution
Fewer clicks, smarter workflows, and guided daily actions that reduce time on administrative tasks and increase time in front of customers.
Stronger Sales Outcomes
AI-driven insights that surface the right customers, right products, and right opportunities at the right moment in every visit.
Future-Ready Field Operations
A platform architecture built for the next two to three years, with high adoption driven by a familiar, consumer-grade interface.
Higher Retailer Retention
Proactive churn and risk intelligence identifies at-risk accounts before revenue is lost, enabling targeted intervention at the right moment.
Improved Team Productivity
Optimised daily journeys, smart basket recommendations, and collapsible workflows reduce cognitive load across every field interaction.
Better In-Store Execution
Enterprise+
Vision AI for shelf audits, planogram compliance, and competitor share-of-shelf analysis, available on the Enterprise+ tier.
Why Upgrade Now

The strategic advantage of SFA 3.0 from Day 1

Lighthouse SFA 3.0 delivers transformational enhancements across experience, intelligence, speed, and field execution, with measurable impact from the moment of deployment.

Pillar 01
Accelerated Performance
Faster, more intuitive user journeys with built-in intelligence guiding daily field actions.
Pillar 02
Smarter Revenue Growth
AI-driven insights that surface the right customers, products, and opportunities in context.
Pillar 03
Future-Ready Experience
A familiar, high-adoption interface designed for relevance, scale, and minimal training.
Redesigned module flows reduce clicks across every core task, delivering measurably faster field execution from the first day of use.
Built-in intelligence guides daily actions, prioritising the right visits, the right conversations, and the right products at every outlet.
Swipe-based navigation and one-tap access to promotions significantly reduce time spent on order entry and administrative tasks.
Smart filters for beat planning, outlet type, and servicing status make daily planning faster and more precise across all team levels.
AI-driven insights surface high-value opportunities at the right moment during every customer visit, increasing conversion rates and wallet share.
Customer risk profiling and segmentation identify at-risk accounts proactively, enabling targeted intervention before revenue is impacted.
ML-driven cart and upsell recommendations evaluate active promotions and purchase history to maximise basket size on every order.
Product purchase split by segment provides sharper visibility of buying behaviour, enabling more precise and profitable selling conversations.
A fully modernised interface built on Material UI 3, engineered for superior readability, intuitive navigation, and high field adoption.
Thumb-friendly controls inspired by leading consumer applications ensure instant familiarity and minimal onboarding time for new users.
Consistent experience across iOS and Android with built-in screen guides for seamless onboarding and rapid capability development.
Dark Mode with brand theming and a platform architecture built to remain relevant and scalable for the next two to three years.
What's New in 3.0

Key highlights across experience, intelligence, and execution

Reimagined Interface

Built for Speed, Clarity, and Adoption

A fully modernised application interface engineered for the way field sales teams operate today. Every screen, every flow, and every interaction has been redesigned from the ground up.

Sleek, decluttered design built on Material UI 3 for superior readability and focus
Intuitive navigation with minimal clicks across all redesigned module flows
Built-in screen guides for seamless onboarding and faster team adoption
Thumb-friendly controls inspired by leading consumer applications
Consistent experience across iOS and Android with Dark Mode and brand theming
AI-assisted experience that enhances productivity without interrupting workflow
SFA 3.0
Today's Journey
12 Outlets
4 visited • 8 remaining
Next Visit
Sharma Traders
High potential • Scheme eligible
Orders
₹42k
Vs Target
86%
AI Suggestion
City Mart showing churn signals. Prioritise today.
Outlet Card
Metro General Store
Last order: 6 days ago • AR: ₹2,400
Scheme eligible Overdue reorder
Dark Mode
Brand themed
Advanced Analytics

Business Performance Dashboards Built for Every Level

Real-time intelligence accessible to every layer of your sales organisation, from the front-line representative to the national sales director, with precision drill-downs at every level.

Incentive Dashboard with monthly and quarterly payout tracking
KPI Performance Cards with instant visibility into targets, achievements, and gaps
Leaderboards to fuel performance culture and healthy team competition
Sales insights by SKU, Category, and Outlet with precision drill-downs
Hierarchy-based performance tracking for multi-level sales management
Performance Dashboard Live
Target
₹2.4M
Achieved
₹1.9M
Gap
₹0.5M
Rep Leaderboard
#1R. Sharma
92%
#2P. Mehta
78%
#3A. Singh
64%
Top SKUs by Revenue
SKU-A12 • Beverages₹340k
SKU-C07 • Family Pack₹280k
SKU-B04 • Snacks₹198k
Smarter Workflows

Every Workflow Optimised to Reduce Effort and Accelerate Outcomes

Every step in the field representative's day has been re-examined for unnecessary friction and rebuilt to minimise cognitive load while maximising the quality of each customer interaction.

Swipe-based navigation for instant access to customer cards
Collapsible product and order summaries that reduce cognitive load
One-tap access to discounts and promotions during order entry
Smart filters for beat planning, outlet type, and servicing status
Guided outlet creation with simplified forms and document uploads
Order Entry — AI Assisted
Sharma Traders
Modern Trade • Zone 3
Scheme eligible
ML Recommended Cart
SKU-A12 ×24₹1,152
SKU-C07 ×6₹1,320
Active Promotion
Buy 48 → 6 free
Apply →
Order Total
₹2,472
+Scheme savings
Confirm Order →
Intelligent Features

Pre-integrated and ready to use from Day 1

Four intelligence capabilities built natively into SFA 3.0, requiring no separate configuration, no additional integration, and no extended rollout timeline.

Customer Risk Profiling and Segmentation
Proactively protect revenue and strengthen relationships with built-in churn and risk intelligence that identifies accounts requiring intervention before value is lost.
Identify at-risk customers across Champions, Loyalists, Hibernating, and At Risk segments
Project revenue loss and prioritise intervention visits with precision
Anticipate payment challenges before they escalate to collections
Product Purchase Split by Segment
Unlock deeper buying-behaviour insights to drive precise and profitable selling conversations. Understand not just what each outlet buys, but which products drive the most value for each segment.
Identify which products drive the most value for each customer segment
Drill down from category to brand to SKU for sharper sales focus
Attendance Tracker with Historical Insights
Monitor and enhance field productivity with actionable visibility into how time in market translates into productive selling activity and measurable order conversion.
Track time in market versus productive selling time at the individual level
Analyse visit performance and order conversion trends over time
Optimise field efficiency with data-backed operational insights
AI-Powered Promotion and Upsell Recommender
Turn every outlet visit into a revenue-maximising opportunity. Real-time evaluation of active promotions and cart context surfaces the most commercially rewarding recommendation at the right moment.
Evaluates active promotions and current cart inputs in real time
Recommends the most rewarding upsell opportunities for each specific outlet
Increases basket size and deal value through contextual, precision recommendations
Enterprise+ Exclusive

Next-generation AI for organisations ready to move beyond digitisation

For organisations committed to intelligent transformation, Enterprise+ unlocks advanced AI and ML capabilities that deliver step-change improvements in field performance and market execution.

AI / ML
Optimal Day's Journey Recommender
Plans the most impactful, revenue-driving route for each field representative each day, automatically. Every journey is optimised for outlet potential, coverage gaps, and real-time commercial context.
ML
Smart Basket and ML-Driven Cart Recommender
Recommends the most effective product mix for every outlet based on past purchasing behaviour, current performance goals, and live commercial context. Basket optimisation without manual effort.
AI
AI-Driven Cross-Sell and Upsell Engine
Identifies high-value portfolio expansion opportunities with precision targeting, surfacing the right products for the right outlets at the right stage of the commercial conversation.
Vision AI
Planogram and Shelf Execution Intelligence
Automates shelf audits and strengthens in-store execution with image-based intelligence across SKU availability and facings, shelf purity, planogram compliance, competitor presence, share-of-shelf, and MRP detection.
Beta
Voice and Text-Based Ordering
Enables field representatives to create orders hands-free through natural voice commands or chat input. Designed for high-velocity environments where speed of order capture directly impacts daily revenue performance.
Alpha
Conversational AI Field Assistant
A generative AI-powered field companion that answers contextual, outlet-specific, and performance-linked questions in real time. From daily priorities to outlet purchase likelihood, intelligence on demand for every rep.
The Bottom Line

What SFA 3.0 means for your organisation

Faster decisions in the field
Real-time intelligence surfaces the right action at the right moment, reducing the time between insight and execution.
Higher conversions at every visit
Smart selling opportunities surfaced at the right moment in every customer interaction, increasing basket size and deal value.
Improved team productivity
Optimised journeys, fewer clicks, and guided workflows reduce the administrative burden on your field team and increase productive selling time.
Reduced customer churn risk
Proactive, data-led segmentation and risk profiling identify vulnerable accounts before value is lost and enable targeted, timely intervention.
Better in-store retail execution
Vision AI and shelf compliance intelligence available on Enterprise+ deliver measurable improvements in planogram adherence and share-of-shelf.
Greater adoption from Day 1
An intuitive, modern interface designed for immediate familiarity reduces training time and accelerates capability development across your entire field organisation.
Ready to Upgrade?

Schedule your SFA 3.0 upgrade consultation and personalised walkthrough

For Enterprise+ capabilities, our team will work with you to tailor a plan aligned to your specific business needs, field structure, and deployment timeline. Contact your Vxceed Account Manager or our Sales Team to begin.

Schedule Upgrade
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