Close Execution Gaps and Protect Revenue with AI-Powered Shelf
Intelligence
Lighthouse eMerchandising converts every rep visit into objective shelf data, giving
your commercial team real-time visibility of planogram compliance, share of shelf, and competitive
positioning across every outlet, with zero manual scoring and zero disputed audits.
You are investing in perfect store. But do you have the shelf
intelligence to prove it?
01
Manual, subjective shelf audits.
Rep-reported compliance scores are inconsistent and unverifiable. Without
photographic proof and automated scoring, you have no reliable baseline and no way to
hold execution accountable to the standard.
02
No proof of execution until it is too late.
Merchandising activity is reported through forms and call notes. Brands have
no way to verify that planogram placements, secondary displays, and POSM execution
actually happened as briefed.
03
Share-of-shelf data arrives weeks after the moment.
By the time competitive shelf data makes it into a report, the promotion
window has closed, the gap has widened, and the commercial team is reacting to history
rather than current market reality.
What Lighthouse eMerchandising delivers
AI-powered shelf intelligence that turns every visit into a
commercial signal
Six capabilities that convert field photography into real-time commercial
intelligence, replacing guesswork with objective data, manual scoring with automated AI recognition,
and reactive reporting with proactive execution alerts.
AI and ML Image Recognition
98% SKU recognition accuracy powered by continuously trained ML models. Every
shelf photo processed in under 2 seconds to extract facing count, position, and brand presence
data.
Proactive Image Validation
AI flags blurry, irrelevant, or fraudulent photos before they are submitted.
Reps are prompted to recapture in the field, ensuring audit quality at the point of capture, not
in the back office.
Instant Planogram Compliance
Shelf photos are matched against digital planograms automatically. Deviations
in facing, position, and out-of-stock gaps are flagged within seconds of photo submission, while
the rep is still in the outlet.
Automated Share of Shelf
Share of shelf calculated automatically from image data at brand, category, and
SKU level. No manual counting, no sampling bias, full coverage across every audited outlet on
every visit.
Competitive SKU Detection
Competitor SKUs identified and tracked in every shelf photo. Track competitor
share of shelf, facings, and promotional activity across the same outlet universe your reps
visit every day.
Visual Dashboards for Commercial Teams
Executive dashboards showing compliance scores, share of shelf trends, OOS
gaps, and competitive intelligence by territory, channel, and product group, updated in real
time.
Platform Capabilities
One platform. Every shelf execution workflow.
Every Photo a Data Point
AI processes shelf images in under 2 seconds, turning every rep visit into
objective, structured execution data.
Shelf Audit — City Mart, Aisle 3
Processing
AI Shelf Analysis
BRAND A ✓
BRAND A ✓
OOS
COMP
BRAND A ✓
COMP
COMP
BRAND A ✓
BRAND A ✓
WRONG POS
BRAND A ✓
Brand
Issue
Competitor
AI Audit Results
Compliance
67%
Brand Facings
14
OOS Gaps
2
Comp Facings
4
Action Required
OOS
detected on SKU-A12. Rep prompted to place order. Wrong position on row 3
flagged for correction.
AI SKU recognition across all categories trained on your brand
portfolio, with 98% accuracy
Proactive image quality validation at capture, before submission,
reducing back-office rework
Facing count, position, and OOS detection automated from a single shelf
photo
Rep alerted in-field with corrective action, while still at the outlet
Digital Planograms, Compliance Scored Automatically
Upload planogram standards and let AI measure every deviation at every outlet
visit, without human scoring.
Planogram Compliance — Territory View
Live
82%
Avg Score
1,240
Audits Today
184
Deviations
63
OOS Gaps
Compliance by Channel
Modern
Trade91%
General
Trade78%
Pharmacy84%
Top
Deviation Type
Wrong
facing order (44%), OOS gap (26%), Missing secondary display (18%),
Competitor encroachment (12%)
Upload planograms by channel, product category, and outlet tier,
versioned and date-stamped
AI matches shelf photo against the correct planogram version and scores
deviation by type
Compliance scores visible at outlet, rep, territory, and national level
in real time
Action recommendations generated at the outlet level and pushed to rep
during the visit
Know Your Share of Shelf. Know Your Competitor's.
Automated SoS measurement from image data, including competitor detection,
across your entire outlet universe.
Share of Shelf — Category View, North Zone
Live
Share of Shelf by Brand
Your
Brand34%
Competitor
A28%
Competitor
B21%
Other17%
SoS Intelligence
Your SoS
34%
Target 38%
MoM Change
+2.1pp
vs last month
AI Insight
Competitor A gained 3pp in South Zone GT last week. High priority
flagged for zone manager.
Automated SoS at brand, SKU, and category level from image data, no
manual counting required
Competitor SKU detection and tracking across every audited outlet visit
SoS trend analysis by territory, channel, and outlet tier, updated on
every visit cycle
AI flags significant competitor gains for commercial team action before
the window closes
Execution Intelligence for Your Whole Commercial Team
From territory manager to national commercial lead, everyone sees the shelf
data that is relevant to their decisions.
eMerchandising Analytics — National View
Live
Compliance Score Trend
Actual
Target
Execution KPIs
Avg Compliance
82%
Audits Done
1,240
OOS Rate
5.1%
SoS Gap
-4pp
AI Insight
OOS
rate in South GT 2.4x the national average. Recommend prioritising
distributor replenishment cycle.
National to outlet-level compliance dashboards with drill-down by zone,
territory, channel, and product
OOS alerts surfaced in real time to rep, supervisor, and commercial team
simultaneously
SoS trend reports exportable for trade marketing, category management,
and commercial leadership
Photo evidence library for brand audit, activation verification, and
secondary display compliance
Enterprise Integration
Shelf intelligence built into your existing Lighthouse visit
flow
eMerchandising is a native module inside Lighthouse. Shelf audits happen inside the
same SFA visit flow your reps already use, with no separate app or data transfer required.
Native to Lighthouse SFA
Shelf audit tasks appear in the rep's existing visit workflow. Photo
capture, AI scoring, and action flagging happen inside the Lighthouse field app without any
separate login or tool switch.
Connects to DMS and Loyalty
OOS detection from shelf audits can trigger automatic reorder prompts through
DMS. Compliance scores can feed into outlet loyalty and execution-linked reward calculations.
ISO 27001 and SOC 2 Certified
All shelf images and recognition data processed and stored on ISO 27001 and SOC
2 compliant infrastructure. Data residency options available for regulated markets.
What our customers say
Trusted by the world's leading CPG
brands
“
Lighthouse 3.0 is technologically robust, enriched with feature enhancements to meet
the evolving needs of our sales teams and distribution partners. Its future-ready architecture
positions us to respond with agility to emerging market challenges.
Yoginder Grewal, CIO at HCCB
Seamless rollout across 2,200 distributors · Nationwide · Zero
disruption
Ready to see it in action?
See AI-powered shelf intelligence on a live audit from your own market
Execution gaps are costing you share right now. Our team will walk you through a
demo using your own planogram standards and outlet categories, so you can see exactly what AI
shelf intelligence looks like in practice.
